It could be different two different things. It's something that could be applied by a technician with an airbrush setup or by a machine automated process. Basically, a technician has you stand up naked and sprays you down. The human-applied process can be as a high as $50. The automated ones can be $12. The problem with human-applied airbrushing is that, unless the person is a real artist, they tend to make a lot of errors. They overlap and generally it streaks and runs. The machine applies a tan a lot more evenly.
Airbrushing is popular because so many people are sun phobic. Some people believe that all exposure to ultraviolet light is bad. Promoters of airbrushing will many times have a lot more money to spend on negative publicity than a tanning salon owner has for promoting smart tanning practices. That's probably why a lot of people have changed their views on moderate exposure. Everywhere you go you see commercials and ads saying that the sun will kill you. There are a lot of bigger risks with other ailments than getting a little sun exposure for vitamin D.
Also, there is nothing faster than a spray-on tan, because you are going to gain at least three shades of color in 60 seconds. Some people don't have time to lie in the sun to prepare for a holiday or vacation. They just want to get in and get out.
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