There are absolutely amazing wines in Texas. Texas is younger than Napa, we are about 25-30 years old when we look at heavy production and the number of wineries that have come up through the rank even though we have been producing wine for hundreds of years in Texas. In fact, the Texas wine industry is older than California when you really go back and you look at the history of it. The biggest concern with Texas right now is trying to figure out which grapes to grow and how to market them. I have always said that Texas wines can match up with a lot of the California wines. I have had several of them that have just blown me away with the quality. The biggest problem that we have right now I would say is marketing. Everyone has heard of Napa Valley and if you put a Texas wine up against Napa wine and it is the same price, the customer will probably go with the Napa wine because they have heard of it. The reasoning is that if you've never tried it or heard of it, you won't take the risk of buying a wine you might not like. I think that's our biggest problem right now in Texas.
Texas climates and soil provide a unique taste. The average consumer probably could tell the difference between Texas and French wines. In blind taste tests you have California and France going neck and neck. So, it will be a hard for the average consumer to tell the difference between a French wine and California wine, but I think they can tell a little bit with Texas.
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