Can you describe the Noritake stemware line?

The big change in stemware happened probably in 1970 when certain companies started developing techniques to make crystal and stemware on a machine rather than by hand, prior to that you had glassware, so there have always been machine made glasses, coke glasses whatever you might want to call them, and then it was hand pressed or mouth blown crystal. Now the world has changed, machines have come in that can extrude, blow the crystal, use the very fine crystal and it's really virtually impossible for lot of consumers to see the difference. There are still manufacturers like Noritake, like Waterford, that still do a lot of manufacturing by mouth blowing the crystal but like all of us, every piece is not all mouth blown but Waterford, Noritake, Mikasa, Lenox we all use, in many cases, the same factories to manufacture the crystal. The reason for that is mouth blowing crystal is a very, very expensive process. It is a highly, highly skilled technique, you ruin a lot of pieces when you are making it and people just are not going to pay $30 a stem, it is a price issue. The people want to have something less expensive. Their perception is that this should be a lot lower cost. It actually was started by Mikasa because they introduced a really beautiful non-mouth blown line of Crystal that was found in a lot of the departmental stores at $3, $4 a stem and everybody else was up to $15 - $20. The people did not know the difference between them and really didn't much care for the difference between mouth blown and machine made, so they bought the machine made and just caused some changes. The main thing is that the stemware that we make coordinates really well with our dinnerware. It is a beautiful quality. The design is kind of unique and interesting and obviously it's designed with a clarity that's going to accommodate a wine very nicely. Then we also make causal drink ware as well. We have a line called Sweet Swirl, which is a hand pressed glass and that is a really, really unique technique to make the hand pressed and there is only may be three or four companies in the whole world that still do that technique, but the advantage is that it is a real clear, real beautiful kind of heavy, very durable looking glass ... it just is a very unique look.