Frederic Boucheron began the House of Boucheron in 1858 with quality, craftsmanship and imagination. His family has continued that tradition by creating perfume that reflects their beliefs.
BOUCHERON OVER TIFFANY'S
Boucheron's work spanned the time of multiple design eras.Boucheron was part of the Art Deco, Art Nouveau, and Second Empire styles.His love of India and Asia and his home of France inspired him to create many one of a kind pieces and in fact, whole collections centered around these cultures.
Captivating and dazzling, Boucheron's original designs are considered more exquisite and important than Tiffany's.The finest French jewelers are Boucheron, especially during the mid 19th and early 20th centuries.Considered to be a master artisan, Frederic Boucheron's work portrayed excellent craftsmanship.In the language of a master jeweler, Frederic Boucheron expresses his impressions and love of nature, beauty, and culture.
AN EYE FOR BUSINESS
Not only was Frederic Boucheron a master jeweler, he also had a great instinct for business.Unafraid of stepping out of the "norm" Boucheron made the decision early on to show his work at fairs and exhibitions in France and all over Europe and America.His smart marketing move meant that his reputation permeated the world much more quickly than most businesses were accustomed to at the time.
Boucheron began his first shop with inadequate funding.In order to manage within his means, he made the most out of less expensive pieces and challenged the grandeur that had become high society.His intricate gold lace, ribbons and small bows were seen as something new and innovative and the courts and society dames loved the new style.
Boucheron's early career was begun during the era of Napoleon and was greatly influenced, as were all artisans and the public in general, by the treasures Napoleon brought back from his campaigns.Etruscan, Greek, and Roman sculpture and artifacts along with articles from Pompeii and Cuvac, and the influence of Egyptian culture through the creation of the Suez Canal visually inspired Boucheron.High society wanted jewels that replicated and played off of the artifacts and Boucheron was happy to oblige with his own interpretations.This replication and inspiration was referred to as the revivalist style and Boucheron became a master of it.
The most remarkable thing about Frederic Boucheron is the quality of timelessness in his designs.His work is as fresh and exciting today as it was over one hundred and forty years ago.
MODERN BOUCHERON AND FRAGRANCE
Fast forward to the year 2000 and not much has changed at Boucheron.The great grandson of Frederic Boucheron oversees the business.The quality of the jewelry is as high as ever.SO where do you go from there?Alain Boucheron cannot even consider the business move of creating a less expensive boutique line of jewelry.How would that be possible when quality and craftsmanship dictate how Boucheron jewelry is created?No, a compromise cannot even be considered.
Instead Boucheron, true to his great grandfathers quirky business skills, takes a turn that most might consider out of the "norm".With the basic idea of creating a line that makes it easier for people to buy at Boucheron, Alain creates a perfume bottle shaped like a ring and fills it with a beautiful and well-crafted scent thereby balancing the pitfalls of mass marketing and elitism.
The inspiration of nature follows the House of Boucheron into the 21st century with beautiful fruity, floral scents for both men and women.The same craftsmanship and skill is put into any product the House of Boucheron produces.
