How to Build a Farm Website

By Faith Schuster

  • Overview

    Building a farm website is an excellent idea for farmers and market growers who sell their wares at farmer's markets, pick your own fruit stands and vegetable farms as well as farm cooperatives, dairy farmers, animal farmers and ranchers. Farmers who grow decorative and or edible plants, flowers and trees will also benefit from featuring their business on the Internet. By marketing your farming business online you have the potential to reach new customers and to keep your current customers up-to-date about sales and events on your farm.
    • Step 1

      Decide just how much time and effort you have to devote to your website. Many farms have simple websites that provide basic information on the farm, such as the types of products sold, contact information as well as a little bit about the farm and the visiting hours. Other farms may be interested in a more detailed website that includes articles, photographs, recipes and other content. Another aspect of a farm website is the potential to sell your wares on the Internet. For example, some berry farms produce their own line of jams and jellies. These jams and jellies may be popular regionally, however, promoting them online gives them the potential to achieve nationwide notoriety and can help take your farm business to the next level.
    • Step 2

      Obtain a domain name to use for your farm website.This is typically the name of your farm, though it can be any number of variations on your farm name or the type of product that you sell. In some cases the domain name that you want may already be in use by another farm or individual so you may have to experiment with a few different names before settling on one that suits your needs. Domain names typically look like this: www.myfarmdomainname.com, however, instead of using a dot com extension it is also possible to use other extensions, such as dot net, dot biz and dot org. To check the availability of domain names as well as to register your domain, go to the Network Solutions website.


    • Step 3

      After you have registered your domain, it's time to set up website hosting. If you are not familiar with web design it is a good idea to choose a web hosting company that provides complimentary website templates, blog and content management software and other easy to use programs that do not require knowledge of HTML or website development. Web hosting companies, such as Dream Host, offer single-click installs of popular blog and content management programs, such as Wordpress and Joomla. They also have ecommerce hosting packages for farms who wish to sell their products online.
    • Step 4

      As soon as you have set up web hosting it's time to start coming up with website content to promote your farm. Start by providing general information, such as the history of the farm, discussing what you grow or sell, contact information, visiting hours if applicable and photographs of the farm. If you plan on selling any products online, be sure to be descriptive and have excellent images of the items for sale to afford your potential customers the best view of your products. As your website grows consider adding buyers guides specific to the products that you produce. Doing so will help to ensure higher ranking when people do a search for a specific keyword in a search engine. For example, if you create a buyers guide about how to choose heirloom tomatoes, whenever someone does a search for "heirloom tomatoes" your website will show up in their search.
    • Step 5

      Update your website as frequently as possible. It is a good idea to consider having a blog on your website to keep customers up-to-date on the latest news, events and happenings at your farm. It is also a great way to incorporate photographs of your farm for the world to see. Images can add a warm, personal dimension to your website.
    • Step 6

      Once your website is up and running, join forces with other farming websites and organizations to exchange website links. Research search engine optimization and Internet marketing websites to gain valuable insight and information on how to best promote your farm on the Internet. And remember to check out what your competition is doing on the Internet. You may be able to gain valuable insight into the type of marketing that works online for the farming business community. Also, don't forget to encourage feedback from your online audience. They can provide you with a wealth of innovative thoughts and ideas that you may not have considered.
    • Skill: Moderately Easy

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