How to Build a Football Club Website

By Nicholas Katers

  • Overview

    The popularity of soccer (or football) around the world means that each football club has fans outside of its home community. Football clubs in Barcelona, Toronto, Liverpool and elsewhere have benefited from well-crafted websites. These online portals allow students and international workers to speak in forums, watch web-exclusive content and keep tabs on their favorite football clubs. Your football club can develop an international following while selling tickets to local fans through the help of a club website.
    Football
    • Step 1

      Outsource your web hosting and design needs to a sports-centric design firm. Athlete Web Services (AWS) works with football clubs around the world by providing templates, website evaluations and editing services at relatively affordable prices.
    • Step 2

      Start your football club website with an online ticketing section connected to the main page as well as the stadium information page. Write a blurb with the box office phone number, address, email and fax number to handle ticket orders in a variety of formats. Use a credit card verification program like RediCharge by iTransact to allow online purchases that are secure and quick.


    • Step 3

      Sell T-shirts, knit caps and other merchandise on your football club website to support your team. Take digital photos of each item in your team store and create thumbnails in photo editing software to make your online store user-friendly.
    • Step 4

      Upload a seating chart and internal images of your home stadium to the football club website. Use graphic design software like Adobe Illustrator to create a color-coded seating chart along with a ticket price key for interested visitors. Snap photos from the goals, center field and front row from each tier to give online viewers a virtual tour.
    • Step 5

      Publish your football club's schedule and game results under the "Schedule" tab on your main page. Ask a staff member to write a paragraph summary for each game including goal scorers, assists and red cards.
    • Step 6

      Set your club's latest news in motion by putting daily information into a scrolling ticker script. Mioplanet offers a free script for scrolling news that could be helpful to highlight transactions, awards and last night's results from your front page.
    • Step 7

      Play to fan interest in your players and coaches by creating individual pages for each member of the football club. On each page, insert a digital video of player highlights as well as a list of accomplishments and awards for the benefit of die hard fans.
    • Step 8

      Place a digital video on each page of your football club website to capture the excitement of soccer on the Internet. Ask your interns and staff to record game footage, post-game interviews with coaches and community events to keep footage fresh throughout the season.
    • Skill: Moderately Easy
    • Tip: Produce PDFs of posters and sign up forms for non-game events held by your football club. Promote camps, parties, rallies and community visits by popular players in a fan section on your website.
    • Warning:
    • Avoid blurry logos and undersized images on your football club website by asking a creative member of your staff to put images through editing software. By adjusting length, width and resolution in Adobe Photoshop or Picasa, you can create multiple image sizes for your website banners and content pages.

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