How to Build a Lamp Website

By Michael Cantrell

  • Overview

    One of the benefits to starting up a website to help you with your lamp-selling business is that it opens up your product to customers all around the world, rather than being limited to customers in your own local area. Setting up your own website and online store is a simple process that requires only a minimum amount of knowledge of the Internet, some time, and just a small amount of initial monetary investment.
    How to Build a Lamp Website
    How to Build a Lamp Website
    • Step 1

      Gather information about lamps and lighting to put on your website. One thing you will need in order for your website to attract visitors is up-to-date information about lamps and lighting. You will want to create a blog or information page on your website where you can post short informative articles about lamps and help give solid advice and recommendations for potential customers visiting your web page. .
    • Step 2

      Register a domain name for your new website. This is a simple process that can be completed online, right from your home computer. There are a lot of different companies that offer domain name registration for a small fee. One of the best to check out would be MadDogDomains.com. This company offers you a domain name at $7.99, which is cheaper than most other companies


    • Step 3

      Set up your website using the design tools given to you by your web host company. You can design the overall look of your site anyway you choose using these customizable tools. Create clear and effective website navigation. On every site there are tabs or links to different pages on the website. Make sure you have these clearly labeled by category and by the style of the lamps in order to encourage more people to use the site. No one wants to visit a website that is hard to navigate, and this will negatively influence someone to avoid your site.
    • Step 4

      Post pictures of the lamps you are recommending or selling. People by nature are very visual, so it helps to have lots of clear and high quality pictures on your website for people to look through. Also make sure that you include pictures with your article or blog posts for your web page also as this increases the professional look of the article.
    • Step 5

      Buy web hosting space in order to publish your website. A website has to have web hosting in order to be published on the Internet. You can run a search through Google and find a lot of companies that offer you a wide range of different plans with different prices. Since your site is geared toward selling lamps you will want to purchase a business plan. These plans often offer you advertising credits with Google Adwords that will help you spread the word about your business. A great company to go with would be Yahoo web hosting. They offer you web hosting for $8.96 for the first three months of service and then $11.95 every month after that, plus they give you website design tools.
    • Step 6

      Put an e-store on your website along with other links to helpful websites. Putting an e-store on your website will allow you to sell merchandise on your site to potential customers who are visiting your website for information about lamps. Also post links to other lamp resources that may benefit visitors as well. This helps encourage visitors to possibly purchase items from your website and to tell their friends about the site.
    • Skill: Moderately Easy

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