Causal dinnerware or everyday dinnerware incorporates storability, microwave, and is often times oven safe as well. The ergonomics, the design of the dinnerware is going to be kind of fresh, think of it like blue jeans, something that you can feel comfortable with everyday in dining. Something that you can eat your cereal, put the bowl in the dishwasher, it is not super heavy, it doesn't chip real easily when you clack one piece against the other accidentally. And just something that represents your kind of design style what would meld in well with your kitchen or with your dining room or something that you can bring out to the family room and have a sandwich while your are watching TV. So, people tend to like very interesting designs on the dinner wear because it is part art and they might want something very whimsical or flowery or naturally inspired. Conversely, a lot of people like very plain dinnerware, which may have a color or might be all white dinnerware, something like that where they can use the surroundings to kind of enhance the look of it and certainly, how food is presented on the dinnerware is kind of an important decision not only in our design idea, but it's what determines whether people are going to buy it or not. So, it has to hold up everyday use.
