Women all over the world are using beauty products by Clarins. Here is some information on the company and their line of cosmetics.
Clarins was founded in 1954 in France by Jacques Courtin-Clarins.Originally, the company specialized solely in skin care products.In 1972, the company established an international group, arranging distribution contracts to market their products outside of France.By 1980, Clarins took the lead in sales of skin-care products in France.It was only a year later that the company launched its first outlet in the United States.
In the 50+ years since it was founded, Clarins has grown from a family-owned business to an international company with 6,000 employees and sales exceeding $900 million dollars.The brand is marketed in 150 countries.They have achieved this level of success by offering their customers individual attention by trained beauty consultants, a tactic that builds product loyalty.
Clarins is sold in better department stores, and customers sign up to receive a Client Card, and are assigned their own beauty consultant. Samples of various products are available and the consultant notes which samples the customer has been given and then follows up with the customer to see how they enjoyed the products.
Many of the Clarins sales areas include a massage table, and new customers are given a free massage as a welcoming gesture.This feeling of an in-store spa is derived from the company's Institut Clarins division.This group runs skin treatment centers in Europe and Asia, and introduced the concept to the United States in 1997.The first Clarins spa was set up in the Houston Galleria Saks Fifth Avenue stores. These beauty spas offer manicures, a "relaxation room," and treatment rooms that include massage tables and skin treatment stations.
Clarins prides itself on its use of a variety of plant-based ingredients in their products. The company employs botanists to research various plants and their benefits.Researchers also work to find combinations of herbs that work together to increase the effectiveness of their products.Their products are never tested on animals, but instead on cellular cultures, and eventually, on women who volunteer to participate in the testing process.
For example, Clarins uses a derivative of the Agaric mushroom in their extra-firming day cream and facemask. Extract of the Dog Rose is used in their eye contour gel and eye gel.They use Echinacea root in several moisturizers including the popular Total Double Serum product.
The two most popular items in the Clarins line are the Double Serum, introduced in 1985, and their Multi-Active Day Cream, introduced in 1988.The day cream is formulated to release ingredients over the course of the day, keeping the skin nourished and feeling fresh. Clarins also has a similar product for use at night.
Clarins cosmetics are not inexpensive.Pricing is not subject to discounting and all outlets are required to sell the products for the same price. For someone interested in this line, it is advisable to ask for samples and try the products before investing.Samples are available to test onsite or you can bring home small samples to use at home. Is it worth the investment? The only way to answer this question is to try using Clarins products.The difference may be slight, but the effect is total.With a pleasant fragrance and inviting texture, these products may replace all the others in your beauty regime.
