I think there are several common things, one of which we have already touched on under capitalization. Once they decide to open up the business, are they sufficiently capitalized? Do we have to pay the vendor's trade inventory before they open the door? Will they have enough revenues to cover that inventory, the vendor cost, while they are waiting for people to come in? Do they overextend themselves as far as commitment to leased space? Have they considered their marketing plan? Are they considering their compensation plans for employees? Now, of course, you have to take care of the many details. You have to be sure that you are paying employee taxes. I always wanted to open a business in catering, but the research collateral information is just as important as the main objective. If I open a catering business, what are the health regulations and licensing that I have to do? Am I doing it in my home? Am I leasing things out? I would say that the most critical thing in owning a business or starting a business is knowing, as specifically as you can, what type of business you want to do. Also, know what the market is; if there are three retail shops all selling the same shoes on your block, maybe that's not the place you should be. So you need to know what your market is; is it over saturated? Do you need to go to another location? I think you also see your market both in terms of geography and also in terms of the need. Are you filling a niche or is this something new? What's your competition? Capitalization and also management of knowledge are critical; there is so much information out there that it can almost be overwhelming. And so that's where SBA can be a partner in positioning people for success, because we can help you formalize your business plan. We can do research about the markets out there, we can do geographic mapping to see if there are other restaurants in that same location. So I think it concerns the specifics or it is readily available to the person as they are making the decision to open their business. Until the management of information is specific in your goals, that's where business plan comes in; knowing what your capitalization is, knowing there a resource available and knowing your competition in the market.
