Design A Pamphlet To Publish And Sell Pamphlets

Design your own pamphlets! How to write, publish, and sell pamphlets on any subject or issue working at home. Be boss of your creativity, and market your writing.

Write pamphlets of about 45 to 100 pages. Put a card stock cover with an illustration and title photocopies on the cover. Inside put your address, preferably a post office box number and the name of your pamphlet publishing home-based business, so people can order more pamphlets. Include an E-mail address. Pamphlets on everything from cat care and building pet gyms to medical advice written by physicians have potential markets.

People most likely will order pamphlets and booklets online. These are small books with card stock or paperback covers. You can have them photocopies or printed and bound and sell them from home. Be boss of your own creativity. When you publish your own little pamphlets, no other publisher can reject your writing based on subjective decisions. Your market and readers demand for your pamphlet determines your success. Charge about three to five dollars for your pamphlets of about 45 to 100 pages.

When you get successful enough to mass produce your pamphlets or little books and get them in stores, like the impulse rack or counter in supermarkets where they will compete with the pamphlets published by the tabloids, you can charge two dollars. Also offer your books electronically.

The pamphlets should be either pocket size with thin paper covers or five by eight inches with card stock covers. School libraries at all levels of education as well as public libraries are very interested in pamphlets on controversy in contemporary issues in the news and social issues that students of all ages can use for research in their homework assignments and report writing.

Write and publish or use hundreds of other writers to write the pamphlets for you for a 10 or 15 percent royalty. Make home-made pamphlets and booklets on controversial issues in the news, contemporary problems certain age groups have,

such as teens or the aging, write tip for parents or nutrition-minded people, or sell career booklets to school libraries. Or pick a subject with which you are familiar, such as healthcare tips and market pamphlets to doctor's offices.

The best bet is to create pamphlets or booklets of 45-100 pages that will be sold to school libraries all over the world, mainly at the high-school level. Use a cardstock cover with two staples in the middle or a bound pamphlet of 45-100 pages. Have a clip art illustration in pen and ink format on the cover. If you can afford it, have the binding glued in place rather than stapling the booklet.

The best size is 100 printed pages, but thinner pamphlets of 45 pages also work fine. Typeset in a font like Times New Roman 12 point. Use pamphlet or newsletter format to create a pamphlet about 81/2" X 5". Keep all the pamphlets the same size, but different page lengths. You can publish the works of about 400 writers and pay them royalties of about 10-15 percent on your gross sales. Some larger books may be serialized into 100-page pamphlets or45-50 page booklets.

The most popular pamphlets are on healing, such as healing with juices, diets for healing, healing massages for your cat, spontaneous healing, laughter as healing, and so on. How-to instruction explaining step-by-step how to make something also is very popular, particularly if you put your pamphlets in do-it-yourself stores.

Sell through the mail to libraries and schools as well as career counseling centers. Recipes sell well in shopping malls stores featuring cookware and online.

To market your home-made pamphlets, you'll need to target school libraries at various levels you wish to reach""high school preferably, then community colleges. Or you may want to focus on subjects of interest to elementary schools, teachers, or educational technologists.

High school students will probably use your pamphlets the most for writing term papers as will college students at two-year community colleges, and career planners. You'll also need a Web site. Another source would be home schooling supplies, other libraries, and stores featuring materials for students.

How do you get a Web site to sponsor you free? What can you do with a Web site that will help you create pamphlets on the best subjects and sell to the largest audiences?

The secret to profiting from a Web site is daily commitment to answering your customer's e-mail. Use the Web as your second store. Each day, 45,000 entrepreneurs take their businesses online. In 1994, only 5,000 Web sites existed. Today, more than 300,000 sites link the Web. Most entrepreneurs online are willing to sell you their hind-site and let experience be your trainer.

The first question they'll ask is: Do you have the time to tend a Web site? Going online increases your visibility, but you still have to prove your credibility. Be a pamphleteer on the Web. Back in February 1995, I had a pamphlet writing Web page that brought in more than 250 "˜hits' a day.

I had a self-published pamphlet entitled How Will Your Marriage End? One publisher couldn't afford to pay me. He placed one of my booklets on his own Web home page at no cost to me to fill the empty space he had during the first year the Web site was on-line. I took orders for the booklet, paid the printer, and sent them out myself.

At the end of the year, he took my booklet off line because his Internet provider began to charge for so many visits users made to his site to read my booklet online. People made only a few visits to his own site, a new multimedia services, design and training company.

By putting me on as a star attraction to his site, he lost business traffic for his own product. He needed to make himself the center of attention. Piggybacking free on his site helped me to find a new publisher who paid. I ended up with a contract to write three books. He ended up with the cost of paying for all those visits to my section of his Web site. So, what's the secret of avoiding pitfalls before you put up a Web home page?

Simple keywords are necessary in an on-line home page. If you don't simplify your key words, a computerized text search cannot show users where your page is found. Anyone going online usually first searches through a computerized search engine such as the Yahoo list, Alta Vista, Lycos, or Web Crawler using a simple key word. The search engine takes the searcher to your home page.

I went to chat and news groups to announce my new Web site. Announce any changes to your site. Then I aligned my Web site with all the other well-visited areas of the Web where someone would be looking for what I had to sell. I placed an advertisement in several electronic malls that offered related products, such as books and audiotapes on relationships. I had excellent results from placing my listing in on-line directories and "Yellow Pages."

Some businesses like to design their own site instead of hiring a designer to put up a Web page instead of renting space on a list. I created my own, new Web site.

A designer would have charged me several hundred to several thousand dollars to put up a Web page. I went out and bought the software, Macromedia Director, and used it because it's the most powerful authoring tool for the Internet and multimedia.

I turned my pamphlet writing and publishing endeavors into self-help advice booklets. Publishers gave me a new Internet server free, as long as my book was in print. The best way any entrepreneur can find out what catch the Web brings in, is to study the hind-site and warnings about pitfalls to avoid coming from other small business owners who have used and customized sites. Will advertising on the World Wide Web will bring in more orders?

A Web page can increase traffic. Open a virtual shop for your virtual or printed booklets and pamphlets of 45-100 pages. Connoisseurs in Canada, Japan, and England e-mail in orders for your home-made booklets. In spite of any success on the Web, be warned that there are pitfalls to avoid when going online.

Thirty million consumers are supposed to be online, but don't allow yourself to be pressured to go on-line. Electronic marketing (E-Marketing) requires patience. You have to figure the cost of starting a Website and the price of being charged by your server each time someone visits your site above a minimum allowed free. You need patience. A Web-site requires time. You need to keep it current. Nothing turns off a customer quicker than a site that's not timely and kept up.

Treat your Web site like you would a marriage. You don't leave it to sour. You refresh it and work on it. Timeliness sells. It takes a lot of time to answer E-mail. Then you have to process the orders that pour in from all over the world. You'll have to send out foreign orders and count in the higher cost of postage going abroad. To beat that cost, send your booklets and pamphlets electronically. Or offer them on tape and on streaming video online.

Entrepreneurs can join the International Interactive Communications Society and inquire of members while networking on how they handle sending out foreign e-mail orders. Write to them at Southwest Teal Blvd. Suite 119, Beaverton, Oregon 97007. Phone (503) 579-4427. You'll be competing against multi-million dollar Web sites.

In addition, there are tens of thousands of less

costly Web home pages from other entrepreneurs offering similar products. If you want to improve your own site, learn from both Web developers and from the entrepreneurs who designed their own sites. What mistakes did each make or avoid?

The most frequently made mistake by entrepreneurs is not giving enough time, thought, creativity and common sense to simplify Web pages. Clutter confuses.

Readers should be able to understand quickly whether the product fills the customer's need and isn't overpriced. Don't overcharge for shipping and handling and tack that on top of a marked-up price. How can you prove the quality of your product at first glance? Internet customers look for value and discount.

A customer will spend an average of 7 seconds at your page before clicking on your competitor's site looking for lower price and higher quality. What can your site do to stop them from "changing channels?" A Web page is a miniature television station. The Web is a new form of broadcasting. Treat your Web page as if it were a mini-television station and a radio channel.

What can you expect? If you publish booklets or pamphlets that are binded with a soft card stock cover, stapled, and printed, your Web page could bring in about 25 percent of that income you'd have from printing booklets and mailing them out to school libraries.

Beware of consultants who tell you that electronic sales will net big money. Twenty-five percent is a wonderful profit for Internet-based advertising on a home page. Spend a long time planning how you will go online.



To arrive online, you could team up with a graphics designer. Only back in 1995, getting someone to design a Web page for you could have cost you $5,000, the average cost of hiring Web page developers for small businesses in

1995. Today, software to do it yourself is available for $100 and up, and some packages are much cheaper than $100 for similar results.

Sometimes it's better to get a partner or team up with a Web graphics designer, unless you have the time to maintain, run and upload your own Web site. Your site has to be kept running all the time on a computer. You also may find as a writer and a pamphlet publisher, that you have to pay a Web designer/Web master around 10 percent of your net or gross sales that originate from the Web site, and you can use your designer's computers.

This is a typical way business is handled. As software makes it easier for you to manage your own Web site with those free stores online, you can do it all yourself. One of the best ways to start a pamphlet writing and publishing business is to sell school libraries and career counseling and development centers your how-to pamphlets. Publish pamphlets on controversial issues in the news for schools, or hire freelance writers and pay them a ten percent royalty on their pamphlets.

Many teachers and trainers have online or classroom courses that they'd love to supplement with pamphlets. You could publish their writing. Not all teachers use solely textbooks from school bookstores. Some have their own syllabus and writings they'd like to sell to students for a particular course such as how to teach English as a second language online, or crafting and entrepreneurial seminars or courses.

Attorneys may wish to write pamphlets. You could publish their writings on topics such as international child custody court disputes, when children are arrested, a guide for parents, or other legal material written by lawyers or other professionals. Medical advice written by physicians and nutrition subjects also sell well when written by professionals in the field.

Entrepreneurs who are too busy running their own shops all day won't have the time to keep computers running, sites updated, and other aspects of electronic marketing monitored. They may want to place that side of their business in the hands of a Web designer to manage for them.

It all depends upon whether the business owner enjoys working with computers and graphics, handling orders, and working electronically. If you design your own page, simple, bright or earth-tone colors and terse text are convincing.

For writers to attract good markets, your Web page can mix bright colors with your logo so that it repeats the pattern design and decoration of your actual book covers or virtual shop. Use paper cutouts on your Web site. Repeat paper cut outs in your Web page to establish familiarity with the same festivity of your pamphlet covers. Customers recognize repeated themes.

When you develop, write, and publish your pamphlets, design Web home pages to advertise what you have with warm, cartoon graphics instead of marbled textures. Graphical cartoons draw in people. Go for the warm, fun personality in your cartoon. It's part of writing in caricature to bring in readers.

Warm fuzzies sell better than marbled paper textures. Leave the marbled textures for book covers and scenes of ancient Egyptian art.

Cartoon "flaming heads" are good graphics to represent any spicey controversies in the news or in various business or social issues, timely trade news, and other items. Great subjects include the following: how-to repair or make an item to how to find a job, plan retirement, or buy antiques, write a diary novel, prevent teen pregnancy, dating violence, choosing the wrong profession, legal advice to parents by attorneys, education, investigative reporting, muckraking, or training the trainer in a new area in your writing.

The first step in creating your writer's Web page design begins when you write out descriptions of each of the booklets you are going to offer online or through the mail. Every month the Web content writing and graphics need to be changed and updated.

Put in at least two hours each day into answering your own e-mail that comes into the site. The Web site is your shop. Word of mouth is your main credibility and visibility source. Before you go online, ask yourself whether your product is likely to be something that Internet users will see. Internet consultants emphasize that a Web site makes your business stand out from the rest.

What really works for freelance writers publishing their own pamphlets and marketing them, is targeting gender demographics. Most pamphlet buyers of lifestyles materials are women. Men buy technical, mechanical, sports, and computer or woodworking and remodeling construction how-to pamphlets as you see in the do it yourself stores. Half of Internet users are women now.

Back in 1995, when the public began to increase Internet use with the advent of the first easy to use browser, eighty percent of Internet users were men. Now it's half men and half women, with women putting more time in surfing the "˜Net during more flexible hours.

It's more likely that males and females interested in the pamphlets you publish should meet on the Web. You'll find if you offer booklets for male interest and those for female interest, that one site links to another until a group of related sites are reached and connected. Links are global, so orders for pamphlet publications can come from anywhere.

To avoid the pitfalls of export, first decide how you are going to mail your pamphlets worldwide. Do you know the cost of mailing overseas? If an order from another country reaches your site, will your Web site automatically apply the U.S. postal rates which is half of the international rates? Make sure it applies what it should. If you're running a company by yourself with no help, consider the time.

What will you do when orders come in from all over the country? Can you send your pamphlets with somebody else's food item anywhere and keep it fresh? Try packaging your booklets with other people's food or gadget products, such as special cookies, pies, wines, cheese, tinned meats, jams, or candy.

How do you send a food item such as a dried fruit cake or pie (that doesn't need refrigeration) across the nation and keep it fresh? You can write a pamphlet to let other entrepreneurs know how to do that and still be a writer and a booklet publisher online or in print. You tell them they have to spend another $2,000 to buy shrink-wrapping machines and heavier cardboard boxes to ship the food items.

Because of your new Web page, your workday hours will increase. Your site needs to be kept current. This will give you practice in writing professional-quality advertising copy. Hours will be spent answering e-mail for new orders and inquiries. You can write booklets telling merchants online how or where to find wholesale clients and how to bargain to get more contracts.

If you put up a Web page, you must tend to your site daily. Patience is a virtue. Train writers how to develop more patience online. That's another pamphlet title you can publish.

Explore avenues of global communications. Tantalize writers with reminders of how many ways they can market their work. Get a sponsor for your site, maybe a computer society's information service. Customers watch the last date your site was revised. It's posted on the Web site and in all the search engines' links to your site along with your Web home page electronic address. Certain types of businesses are better suited to profit from Web pages. Businesses such as small agencies that serve the needs of other small

businesses are ideal candidates. You can specialize in small business and give them information so new that the press hasn't covered it yet in the trade journals.

A percentage of those who spent more than $10,000 on Web sites didn't have the results that you can get by spending only $1,000 to put up your own site.

You may not want graphics, or like black and white only. As a writer who publishes home-made pamphlets, your secret is that you are at the site each day, downloading your mail and answering it immediately. Use proverbs to run your pamphlet business such as in: "A watered garden grows."

The subject matter of your booklets and pamphlets can be commercial in nature, such as how-to do it yourself items for department stores and home building stores, hardware stores, and suppliers. You can include your pamphlet with other manufacturer's products and ask to be a manufacturer's representative in a sense where your pamphlet is packaged with someone's product.

Feature how-to booklets on any craft from sewing and knitting to making and repairing almost anything, or prepare how to booklets in the field of your expertise, from teaching to vegetarian cooking around the world. Besides career and how to repair or build pamphlets, the most interesting subjects appeal to teenagers in grades 7-14 writing term papers or reading on information. They need and want subjects on current issues in the news or social issues written in short sentences and directly. Clear writing without opinionated work is best, including resources they can contact for further information.

Topics ranging from teenage pregnancy to a teenager's guide to prevention of dating violence to career planning helps. Also professional associations and businesses need booklets on trade journal subjects and news that's timely.

School libraries and career advice centers would be interested in receiving a catalogue of your pamphlets written by yourself and many other writers and offered by mail order or online. Pay other writers a royalty of 10 or 15 percent of gross sales. Or write all the pamphlets yourself. The length should be able to be stapled by two staples in the center with a cardstock cover folded in half.

Some companies have a catalogue that they send to school libraries featuring about 400 titles with many writers sending in material. The printed pages could range from 45-100 pages.

Good topics include repair, career, and especially contemporary and controversial news and social issues or trade journal type success stories and case histories approved in writing if using quotes. Contact associations for school libraries nationwide or worldwide and find out whether you can send your catalogue to related associations with which they may be able to link you.

Your main customers might be teenagers and college students from the 9th grade through community college, people in search of legal advice, cooking advice, repair instruction, or consumer information. High school students and their school libraries would be interested in pamphlets on controversial issues in the news, where the writer takes both the pro and con sides and argues both points with timely facts. Pamphlets are outdated in two years and need to be revised. If you have writers freelancing, put in the contract that they will revise every two or three years. Or write your own pamphlets and keep updating them as timely news changes the issues.

Most high school students need research on various contemporary and controversial issues in the news to write reports. Your pamphlets would provide the information they need for research and resources on where to obtain further information. If you can't write a lot of pamphlets yourself, get writers to do the writing for a royalty. Teachers also like to write about the subjects of their research and other professionals.

For more information, you might take a look at the following:

International Interactive Communications Society

Southwest Teal Blvd.

Suite 119, Beaverton, Oregon 97007

(503) 579-4427.

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