Fashion Guide: All About Jimmy Choo

Everything you ever wanted to know about the famous shoe dynasty. An introduction to the walking legends of Jimmy Choo.

You've seen them on celebrities walking the red carpet all over the world. They are simple or frivolous, fun or demure...they are Jimmy Choo. Find out everything you ever wanted to know about the famous shoe dynasty...the walking legends of Jimmy Choo.

The History

It all started when a UK Vogue accessories editor thought that there was a lack in wearable, yet sexy shoes. Instead of letting that dream pass her by, Tamara Yeardye Mellon approached a man by the name of Jimmy Choo, an extremely talented couture shoemaker who was based in the East End of London to start a ready to wear company with her. And, with that and an innate vision to take over the world with well-made must-have shoes, the company we all know and love today was born in 1996"¦Jimmy Choo.

It's All About the Shoe, or for some, the Choo"¦

The philosophy - President Tamara Mellon once said, it doesn't matter what you are wearing - if you have good shoes and a good bag, you'll look right. Nothing could be truer.The right shoe and handbag can make you look polished, chic and fashionable, whatever you're wearing. This philosophy is what has taken Jimmy Choo to the next level. The product is supreme quality. Celebrities from all over the world wear these shoes to red carpet events, and galas worldwide, which as undoubtedly made the rest of the world follow suit.

The Founders

As you know, the name, which bears the brand, is Mr. Jimmy Choo - a world class Londoner shoemaker that had shoe design down to an art. He is no longer with the company, but still works in London for private clients.

The President -Tamara Mellon, pre-Vogue accessories editor who looked to bigger and better things. Ms. Mellon was born in London, and educated worldwide, studying in Beverly Hills, Switzerland and England. She's the brainchild behind the business, getting funding, coming up with designs, and planning which locations they shall open a store in next.



The Creative Director - Sandra Choi, started working with Mr. Jimmy Choo as an intern. She was born in the Isle of Wright, living in Hong Kong until she made the bold move to London. She studied at the famous school St. Martins School of Art where she was going for her Masters degree in Fashion design, all while remaining an intern for Mr. Jimmy Choo. After interning for a year, Choi realized the grand potential of the business and gave up her degree. It was a great choice because from 1993-1996 she became the chief manager and designer for Mr. Choo's shoe business. In '96 Ms. Choi was chosen to be the Creative Director for Jimmy Choo Ltd, in charge of design for shoes and accessories.

Things changed for the company in 2001, as a new partnership came about with Equinox Luxury Holdings Ltd., which acquired Mr. Choo's shares in the company, making the new CEO of Jimmy Choo, Chairman and Chief Executive Robert Bensoussan. Together Tamara Mellon and Sandra Choi design and produce three collections a year, including spring/summer, fall/winter and cruise.

The Styles

Jimmy Choo Day - There are a perfect array of shoes to wear by day, including leather mules, pumps, sexy boots and simple sling backs.

Jimmy Choo Evening- For night slip on the sex appeal. These shoes are utterly sexy, elegant and unique. Think beaded gems, appliqués, strappy sandals and more. Even if you're wearing the simplest black dress, slip on a pair of Jimmy Choo's and you'll get the crowd talking for sure.

The Handbags

They are incredibly functional and stylish at the same time. The styles range from leather totes, to hobo bags and shoulder bags with bold hardware.

The Locations

Jimmy Choo shoes are sold at exclusive department stores worldwide, and have 20 free standing Jimmy Choo boutiques in Las Vegas, London, New York, South Coast Plaza, Dallas, Miami, Orlando, Moscow and Kuwait, Hong Kong and Korea.

The Prices

The shoes and accessories range in price from around $250 to over $1,000 per item.Wear Jimmy Choo and your entire outfit has new meaning.

© High Speed Ventures 2011