History Of Dr. Pepper

Learn about the history of Dr. Pepper!

In the year of 1885, an English pharmacist by the name Charles Alderton was working at the Morrison's Old Country Drug Store in Waco, Texas. He also experimented with mixing various carbonated soft drinks together and tasting them when he happened upon a combination that appealed to him. He offered his boss, Wade Morrison a taste and he also was deeply impressed.

The drink became very popular by customers having a treat at the soda fountain in the drugstore. Mr. Morrison decided to name the drink after the man who gave him his first job back in Virginia years before: Dr. Charles Pepper.

The drink became so popular that other drug stores in the area began to buy the soft drink from Alderton and Morrison, until the drugstore was unable to produce enough to satisfy the demand for the beverage.

A solution was soon found in the person of a man named S.H. Prim who owned a bottling plant in Dublin, Texas. This plant still exists today and uses the original recipe bottled with 100% pure cane sugar.

But a young beverage chemist and owner of The Circle "A" Ginger Ale Company is the man responsible for introducing the United States first major soft drink to the masses. Robert S. Lazenby and Morrison formed a partnership in which Morrison would give Lazenby the formula and trademarks in exchange for providing bottling facilities, labor and distribution. Alderton wasn't interested in being a partner and Prim also turned down an offer for a franchise of his choice in 1922.

In 1904, Lazenby and his son-in-law J.B. O'Hara introduced Dr Pepper to approximately 20 million people at The World's Fair Exposition in St. Louis. Interestingly enough, this same fair had also introduced buns for hot dogs and burgers earlier and also the ice cream cone.



The soft drink was a hit and Morrison and Lazenby officially formed the Artesian Mfg. & Bottling Company. In 1923 they moved the company to Dallas, and then changed the name a year later to the Dr Pepper Company. By 1946 the company was listed on the New York Stock Exchange and

in 1950 the period was dropped after the Dr.

In the early part of the 1910's, Dr. Pepper was advertised as being the "King of Beverages." In the 20's and 30, they used the logo of "Old Doc," an old country doctor with a top hat a monocle. Another slogan in this time period was known as "Drink a Bite to Eat at 10, 2 and 4." New research had shown that people's energy level dropped around 10:00 a.m., 2:00 p.m. and 4:00 p.m. and so the Dr Pepper company used this information as a marketing tool, suggesting

the drink would increase one's energy level. The 50's advertised Dr Pepper as being "The Friendly Pepper Upper." The 60's advertisement was "The Most Misunderstood Soft Drink," and the 70's was, "The Most Original Soft Drink in the World."

In 1977 the slogan was "Be a Pepper." Many of us in our thirties and older remember this jingle. "I drink Dr Pepper and I'm Proud. I'm Part of an Original Crowd . . . Be A Pepper, Drink Dr Pepper." The eighties slogan

was "Hold out for the Out of the Ordinary" and the year 2000's newest slogan is "Dr Pepper Makes the World Taste Better."

Extra Trivia: Dr Pepper was the first major soft drink introduced in the U.S., followed by Coke, and then Pepsi.

Diet Dr Pepper was originally called Dietetic Dr Pepper.

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