I don't want people to tan everyday. I think it's stupid and dangerous. I have no objection to getting your color up, but when you look in the mirror and are happy with what you see, it's time to back off. How often you tan depends on your skin type and other variables. There is as many variable as they are skin types. It also depends on the degree of tanning that you want. How much you need to tan isn't a question to answer over phone or to ask a blind man. If you really want to know how to use lotion, how to maintain a tan when you have green eyes, how to get a tan in three days ... it's just not possible. Everyone is different, and everyone tans differently.