The idea of products that are preservative and additive free is becoming more and more popular. Shelf life is important for many product manufacturers hence the preservatives and additives. But there are companies out there that are making the attempt to move away from the automatic use of chemical additives and preservatives. These companies are turning to the idea of creating products that use healthy alternatives and in fact some companies are creating products that do not need those ingredients at all. Bare Escentuals Cosmetics is one of those companies.
IN THE BEGINNING
Launched in California in 1976, Bare Escentuals focuses on natural ingredients for all of their products providing in store custom blended applications. The clients most helped by these types of products are those that are sensitive to chemicals and traditional makeup. In general, everyone can benefit from the purity in Bare Escentuals product ingredients.
Focusing on the minerals of the earth and the pure botanicals found in nature, the products are created with the client’s good health in mind. Bare Escentuals claims no binders, fragrance, preservatives, oil, talc, or irritants are used in their products. The products are good for your skin and do not clog or block the pours.
The makeup line is called i.d. bareMinerals, a play on the word identity. It was created with the same healthy ingredients that the facial powders and foundation powders were made with. Revolutionary in its approach, Bare Escentuals has created a makeup line devoid of irritants and chemicals that many traditional makeup lines have. The products are designed to create that “no makeup” look, free of the stiff, heavy added-on appearance many other products produce.
BUFFING IS THE KEY
Buffing is the key to applying this line of cosmetics. Buffing with the right tools is important to achieving the veiled and sheer look of i.d. bareMinerals. Along with a complete line of lipsticks, liners, glosses, mascara, powders, blushes, foundations, and shadows, you are also shown the right application tools to use. bareMinerals provides the correct applicator brushes to achieve the flawless look.
The products have a creamy quality to them that is surprising for a powder product. Covering blemishes and imperfections to the skin is as easy as buffing the product on the area to be hidden. A blending occurs that creates a fresh, natural look that can make you forget you are wearing makeup at all.
THE BENEFITS
Bare Escentuals claims that their bareMinerals products contain protective and calming benefits to the skin due to the choice of ingredients. They are recommended by dermatologists and can be used when acne, rosacea, dry skin or oily skin are present.
The bareMinerals products contain SPF-15 for sun protection. This means putting on a layer of SPF-15 before your makeup application is no longer necessary.
Bare Escentuals claims their products are so pure you can sleep in them.
NOT JUST MAKEUP
Bare Escentuals began as a makeup line, with its key product being a powder foundation, and has continued developing by adding anti-aging glycolic acid products to address particular skincare issues such as acne and aging issues.
