Restoration services are very important. After the hurricane disasters in Florida, consumers did not have any way of knowing if the contractors they hired to restore their carpet were legitimate companies or not and they needed the work done immediately. Some of them got ripped off. The best thing they can know about a restoration company is they want one that has been through a certification program and that has been in business for a while. In other words - experience in the industry. They will also want a company that has some experience of working with property damage insurance claims. Because, almost all this is going to involve an insurance company. If the insurance company has never heard of the restoration company and the restoration company has never dealt with the insurance companies, even if they are very good at cleaning up and remediating the damage, it may not go smoothly. There are two pieces to that; number one is the skill of the people (what you can get from the certification and their experience), and the other is the experience of how to deal with the insurance claims.