Which Refrigerators Are Most Popular Among Consumers?

Which refrigerators are most popular among consumers? The side-by-side style of refrigerator is extremely popular with consumers. As an industry we breakdown our refrigerators into three segments. There...

As an industry we breakdown our refrigerators into three segments. There are freestanding - they have a painted cabinet. There are counter depth, and they also have a painted cabinet; and then there is what the industry would call built in refrigeration. Built in refrigeration are commonly the subzero or subzero type refrigerators. And then you have special refrigeration products, for example an outdoor refrigerator (Gladiator products, for example, that whirlpool makes such designed for the garage environment).

Those are basically the types of refrigerators in one group and then you get into another grouping within those basic sub groups. You get into the types of refrigerators, which would be like a freezer on top, refrigerator on the bottom (a top freezer). Side by side refrigerator where the freezer is on the left vertically and the refrigerator is on the right. There are also products that are just a refrigerator or just a freezer. They are actually separate appliances. There are also bottom freezers where the freezer is on the bottom and the refrigerator is on the top.

Popularity is determined in different ways. If the customer is buying a product for an existing home one of the most important things to know is what dimension you are trying to fit. What's the cabinet dimension that you have, height and width and any restrictions on the depth of the product. For example do you have an island in front of your refrigerator that will restrict in opening of the large door? Second, how much are you looking to spend, that starts to narrow them down once you know price and once you know size constraints.

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