Resume And Cover Letter Example: Sales

This sample sales and cover letter will guide you through the process of crafting your own materials for submission to an employer.

March 4, 2005

Mr. Joe Potter, President

Potter's Milk, Inc.

123 Potter's Lane

Richmond, Virginia 23220

Dear Mr. Potter;

Thank you for your interest in reviewing my enclosed resume. I enjoyed speaking with you at the National Milk Convention earlier this week and am looking forward to learning more about Potter's Milk.

From my preliminary research into your company, including your past earnings, I have projected that I can increase sales at Potter's Milk by as much as 12% in the coming year. I believe that you can have a niche in the overseas market because of the uniqueness of your flavored, sugar free milk product, which is just becoming popular in the United States.

After reviewing my resume, you will see that I have two decades of experience in Dairy sales and representation. Because of my meticulousness with learning the industry, I was able to increase sales at Milk Maid Products by $225 Million in just over 5 years - an exponential increase that had been unprecedented.

Additionally, I was able to expand the Milk Maid Products distribution to the Western-European countries - a market, which you know, has been reputably difficult for the American dairy industry.

I plan to increase sales at Potter's Milk with the same aggressiveness as I have done in my four previous positions. Additionally, I would like to lead Potter's Milk into the international marketplace, as I see a great deal of potential there for you.

Again, thank you for your consideration for the position of Assistant Sales Vice President. Should you have any questions, please feel free to contact me at 804.555.3586.

Yours truly,

Jacob Smith

123 Job Lane

Richmond, Virginia



js[email protected]

Fax: 804.555.7890

Jacob Smith

Objective: To obtain employment with Potter's Milk, where I intend to leverage my extensive experience to increase sales for Potter's Milk by 12% in the coming year.



Milk Maid Products

Raleigh, NC

National Sales Manager

* Increased national sales from $25 million to $250 million.

* Managed over 300 national and 10 international representatives.

* Expanded distribution to 5 overseas, western-European countries.


Milk Maid Products

Raleigh, NC

National Sales Assistant Manager

* Increased Mid-Atlantic sales from $25 million to $75 million.

* Managed 100 representatives in 23 cities.

* Developed recruitment program for 30 US universities.


Harrisonburg Dairy Factory

Harrisonburg, VA

District Sales Manager

* Developed and implemented packaging and distribution system.

* Expanded net sales revenue by 50%.

* Increased new-hire applications through pilot recruitment program.


Shenandoah Farms

Staunton, VA

Sales Representative

* Sold over $2 Million in contracts to national chains.

* Increased local consumer purchasing of Shenandoah Farms Milk by 25%.

* Received district and national sale award for excellence.



James Madison University

Harrisonburg, VA

* B.S. Integrated Science and Technology.

* Graduated magna cum laude. 4.7 GPA.

* Won Departmental Awards for leadership and service.

* Golden Key Honor Society nominee.

Interests: Mountain biking, trout fishing, video games.

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