All About Sealy Mattresses

The mattress from Sealy, as it was formerly known, was made by a man named, Daniel Haynes. Daniel Haynes was a cotton gin builder. He began making cotton-filled mattresses for his friends and neighbors in 1881, in Sealy, Texas. He also invented a machine that was used to compress cotton to be used in his mattresses. In 1889 he received a patent for his invention. Everyone liked his mattresses and so he began to sell the patent rights to his machine for others to use.

In 1906, Daniel Haynes sold all of his rights to a company from Texas that began calling themselves, Sealy. Earl Edwards, an advertising executive with the company, registered the name Sealy, developed a trademark and came up with the slogan, "Sleeping on Sealy is like sleeping on a cloud." He then took Sealy mattresses nationwide by advertising in The Saturday Evening Post, and Ladies Home Journal.

Edwards realized that in order for Sealy to grow and expand, they would need more production plants. The company could not afford to build more plants at the time and so with research, Edwards followed in the footsteps of the Coca-Cola company and began to seek licensees to produce Sealy mattresses. By 1920, Sealy had 28 licensed plants. Sealy was the first mattress company to do this.



The Sealy company did well until the Great Depression hit the country. Sealy was about to go out of business due to the lack of mattress sales. Edwards did some quick thinking and got all of the licensees together to pool their resources. They formed what is now know as Sealy Incorporated and were able to stay in business.

During the 1930's even though things were tough and money was tight, Sealy introduced a new product, the button-free mattress, which became popular.

Sealy introduced the first mattress designed for correct back support in the 1950's. They called it the Sealy Posturepedic. Over the years Sealy has continued to redesign and redevelop its mattresses in order to provide a more comfortable sleep environment for its customers while at the same time making mattress history by being the first mattress company to run a prime time television ad back in 1967.

By the end of the 1980's Sealy had developed another first, the Sealy Posture Tech coil, which is still being used in all Sealy mattresses. It contains a patented Sensory Arm that senses movement on the mattress and responds by increasing the correct amount of support for the back.

Sealy went international in 1995, and today Sealy Corporation is believed to be the largest manufacturer of bedding in the world. They sell mattresses under the brand names Sealy, Sealy Posturepedic, Stearns and Foster and Bassett.

Today Sealy-branded licensed products include a full line of other merchandise including, pillows, mattress pads, comforters, sheets, feather beds, futons, sleeper sofas, seating systems and mattresses designed for babies' cribs.

The Sealy company recently donated 350 beds to the Victory Junction Gang Camp, a charity organization by NASCAR that runs a free year-round camp for children with life threatening illnesses. Sealy's corporate headquarters in Trinity, North Carolina is located a few miles away from the camp.

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