How To Set Up An Online Shop

Anyone can open an online business, regardless of their budget or time constraints.

Many people dream of owning their own business and being their own boss. Unfortunately, opening up a store has traditionally been a very expensive enterprise. But now, with the popularity of the Internet, all that is changing. People can now open up an online business on a very tight budget. If you have big business dreams without a lot of funds, you need to know how a beginner can set up an online shop.

First of all, you need to start with a business idea for which there is a market. You should open up a store that sells services or products with which you are very familiar. If you are not an expert in the type of store you want to open, you will need to research the field very thoroughly before opening the shop. Or, you could find someone who is already an expert and become partners. For example, if you want to open a handmade baby clothing store but do not sew, you could go into business with a seamstress. You would handle all the business aspects, and the seamstress would provide the clothing. However, you should remember that if you accept a business partner, you will have less say in how the company is run.

Once you have a basic business idea, you need to try to make your store unique in some way. There is a lot of competition on the Internet, and you need to give customers a reason to choose your store, whether it is because your store sells something that no one else sells, offers the best prices, or has the best quality.



Finally, you will need to complete you business plan by deciding how much money you have to spend on the shop, how much time you can devote to the shop, and what your long and short term goals are. Owning an Internet business can be a part or full time job; however, the more time you are able to devote to the store, the more likely you are to succeed.

You will need to look into local business regulations. At the very minimum, you will need a state and city business license. Depending on the type of product or service you are providing, other licenses may be required. Also determine whether or not you will have to charge sales tax.

If you have HTML experience, you will probably want to develop your own website; this is the cheapest way to get a website, and it gives you the most control over your website. If you do not have HTML experience, you have two options. The first option is to hire a professional to design your website for you. The second option is to use a host and site building site that provides you with website templates and does not require any HTML knowledge. These sites can be very easy to use and are not very expensive; however, the websites that you can build from these sites are rather limited. Regardless of how you develop your website, make sure that it is visually appealing, informative, and has a shopping cart.

You will also need to decide how you are going to accept payments. Paypal is a very easy and inexpensive method. Most people are familiar with Paypal, and feel safe making payments this way. You can accept credit cards without using Paypal or another similar company, but some customers will not want to give a small, unknown business their credit card information.

Once you have all the needed licenses, a functioning website, and a method for accepting payments, you will need to start advertising. At the very least, you will need to register with as many search engines as possible; you might want to consider paying for good search engine placement. Trading banner advertisements with other websites is another good, inexpensive way to advertise. You can also use more traditional forms of advertisement, such as newspaper, radio, and television ads.

Some websites are instant hits, buts most websites need time to develop an audience. Be patient while developing your website. If business is initially slow, try advertising more. Also consider ways to make your website more appealing and try offering special discounts.

© High Speed Ventures 2011