All About Shiseido Cosmetics

In 1937, a special service for loyal pharmacy customers was formed by the founders of Shiseido called the Camellia Club.The club published a fashion magazine that featured culture, beauty, entertainment, and travel.Hanatsubaki, which is the title of the magazine, is still offered to customers today.Today the Camellia Club has over 9 million members and is still going strong.Over time Shiseido began manufacturing innovative cosmetic products, and in the late 1950's began exporting its products to other countries.By 1971 the business had spread to Europe and New Zealand, while securing its place in the United States in 1965.

The first cosmetic item launched by Shiseido was a tonic called Eudermine, which means "good skin".The product was red colored water used to apply to the skin, packaged in a clear bottle.Different colored face powders, hair tonic, and cold creams were soon to follow.All of these items were brand new in the cosmetic world, and Shiseido led the way in innovative products for other brands to follow.In 1964, Zen was created, which was the company's first product created specifically for overseas markets.Zen was a fragrance with decorative packaging, and when Shiseido first began business in the United States, the outlets were named "House of Zen".By the late 1970's, Shiseido had created its own makeup lines, and by 1980, the facial and skin care lines were introduced into the United States.

Today, Shiseido operates over 25,000 outlet stores and boasts several skin care lines, cosmetic lines, and fragrances.Known as a luxurious brand, Shiseido prides itself on the design of packaging, along with the quality of the product.It is the largest cosmetic company in Japan, but also accounts for around 40% of its business in Europe, and almost 30% in the United States.Shiseido has gained a reputation for being a quality company with a worldwide standard that has always been upheld.There are also other lines owned by Shiseido for those with a smaller budget, and the company has helped other manufacturers such as Neutrogena and Sea Breeze develop their products.

Shiseido is more than just a cosmetics company, boasting research centers, art galleries, salons, and restaurants.It also has its own school entitled the Institute of Beauty Sciences, where students learn the artistry of hair, fashion, and makeup.The company seeks to spread better living through research and development, while creating a culture of fine living, quality products, and sheer beauty.Although not everyone may be able to afford cosmetics from Shiseido, they are in more places than you think.Be on the lookout for products that are more affordable but bear the same quality ingredients and results.