The consumer is often looking for a way to tell the difference between the hundreds of people in the carpet cleaning business for you in the yellow pages. Since there are no standardized licensing procedures, certification is one way that the consumer can look and understand if this person has gone through a certain level of training. We operate a referral service which serves as a resource for consumers. They can call or go to a website (www.iicrc.org or www.certifiedcleaners.com) and identify certified firms in their area. A certified firm is a company that has certified technicians on staff, has agreed to follow a code of ethics, meets the insurance requirements of liability insurance and licensing in that area.