Should You Publish A Web Blog?

Writing and posting an online Web log (blog) is becoming a popular way of sharing your views about any topic with the public at large.

It seems like everyone has an opinion about various cultural phenomenon these days. Moreover, many people want to air their views on the Internet by writing a Web log, or "blog." These columns take the form of an opinion piece on any number of topics or ideas. Some bloggers invite feedback to which they respond. Others post daily or frequent "columns" in response to the latest news or a favorite personal issue, like politics, or a hobby, like skiing.

If you enjoy writing and would like to share your views with interested readers from around the globe, a Web log might be the forum for you:

1. Obtain Web space at your personal site or through one of the blogging networks that are becoming increasingly popular. Some offer free or inexpensive blogging space. Give your blog a title and select a pseudonym or your real name as the posted author. You might want to write a sentence or two as part of the template that tells readers about your blog's mission:

"The site for sore eyes" (laser vision surgery complaints)

"What's your beef?" (vegetarian views)

Or you can opt not to give your site a particular slant and write about anything that comes to mind.

2. Adopt a persona or simply be yourself. As mentioned above, you can use your real name or not, and represent a real person's views or take a fictional perspective on a host of issues. As more readers flock to your site, you can build a following that will expect to hear your usual ranting about the Democrats or a review on the latest innovation in pop culture. You may even be quoted in other blogs or find yourself the subject of controversy in chat rooms or discussion groups.

3. Consider posting ads at your site. These commercials will help to promote your views if they tie in somehow, like a blog on the publishing industry that sells writers' tools. You can earn a commission on the ads you host or you may be able to exchange banner ads with other interested bloggers. Avoid using marketing terms in your blog content; save it for the peripheral ads in the margins.

4. Choose your style. Personal, business, organizational, and professional bloggers are the four main categories for a majority of bloggers. In mid-2004, there were more than four million blogs being published online. Decide your niche and focus your views in that area so readers will know what to expect.

5. Update your content frequently. If you don't, readers will drift away in search of other blogs that are more up-to-date. Offer your readers helpful information that is provided in a professional way. Check grammar, punctuation, and spelling as well as diction to ensure that you offer a well-written viewpoint that readers will understand and appreciate.

If your views are too private for publication, don't put them in your blog. Only publish what you can live with later. Maintain a polite demeanor with those who disagree with you. Then enjoy your newfound notoriety!

© High Speed Ventures 2011