Starting Your Own Private Skateboarding Lessons Business

A sample skateboarding instruction business plan.

With the trend of home-based businesses becoming increasingly popular, hobbies and side-projects are now proving to be excellent sources of income. An area of great interest, along with even the slightest of business experience and knowledge can jump-start a successful and fulfilling endeavor.

Skateboarding, among other extreme sports, has been a part of mainstream culture for years now, and the demand for instruction in skateboarding is always present. If your passion for the sport has convinced you to take it a step further, starting a skateboarding lesson business is an ideal way to do what you love and bring in money at the same time.

The backbone of every successful business is the business plan. This essentially outlines the basics of your business: What services will you offer? How are you going to start and finance your business? You must negotiate expectations and goals in order to make progress as an entrepreneur. The greater detail you're business plan has, greater are your chances for success.

There are five key elements to determine when setting up and understanding your skateboarding instruction business.

1. Resources

Having above-average skateboarding skills is a must-have, obviously, to maintain a professional business attitude and appearance. The only costs of your business, therefore, will be equipment and resources. Where will you hold your lessons? Will you have an accessible skating area, including ramps, rails and other necessities? If so, will you have to pay to use these? Most cities have recreational parks with skate parks, offering free access and sometimes a very small fee.

You should advise your students to have their own boards and safety equipment, but it would also be wise to carry extra equipment just in case. When in doubt, it is always better to be prepared.



2. Fees and Legal Issues

Perhaps the primary reason you want to launch a business is to gain a profit. Now we get to the good stuff. Decide how long each individual lesson will be. For convenience, let's say one lesson lasts approximately one hour. This way, you can charge by the hour. Determining a price for your services can be tricky, but there are several methods to find a reasonable and profitable fee. Look through local papers, hang out at local skate parks and seek out other professional skateboard instructors. Express interest in their business; ask how much they charge and if there is an average for the occupation. This will give you some idea of what to charge. By finding a comfortable, attractive rate, you can bring in customers and make a maximum profit. If business is booming, consider rewarding yourself with a raise. This is another benefit of becoming an entrepreneur.

In order to protect both your business and personal assets, a liability form should be used with all your pupils. A long, hard to understand legal form is not necessary; a simple, straightforward paragraph warning of the danger of skateboarding will suffice.

3. Advertising

In order to get your business up and running, you must make yourself known. Whether you are using your name or creating a name specifically for your business, a strong effort to market your services should be made. Use local newspapers, community bulletin boards and the like to make your business well-known. It is often said that word-of-mouth is the best way to advertise. Ask your friends, family or co-workers to promote your business. You would be pleasantly surprised how quickly word spreads.

Another step you can take to ensure a professional look is to create a complete business image. Create a business card, website, brochure and flyer to announce your business to the world (or at least your town!). Use a simple phrase or sentence to capture the essence of your business. In today's technology-driven society, a website can be extremely beneficial. Many internet servers offer free websites to use for any number of reasons. The relation between self-promotion and income is astounding, proving advertising to be crucial to your business' growth and success.

4. Scheduling

Organization is yet another characteristic that can drastically affect your business' performance. By keeping an organized and thorough calendar, your work and stress will be significantly reduced. With endless ways to keep track of your time and days, you are sure to find a method that accommodates your needs. A personal computer, handheld personal device, large desk calendar, daily planner or a combination of several can do the job. Decide if you are going to schedule specific dates and times for your clients, or set an exact time each week. Are you going to schedule lessons on the weekends? It is important to balance your work and free time effectively. Additionally, remember to set time aside for your lesson plans and preparation. By creating an organized schedule, you are planning for success.

5. Lesson Preparation

Once you have determined the fundamentals of your skateboarding instruction business, you must create the structure of your lessons. Although each skateboarder's needs will very slightly, they will more than likely be novices. Structure a lesson program at a comfortable but challenging pace. Create programs in week intervals, perhaps 6, 8 or 12 weeks each program. Depending on the length you choose, create an outline for each lesson. While detail is useful, a basic game plan for the hour lesson allows for anything unexpected. Have goals for you and for the students each lesson.

You can even create "homework" assignments for your students. Practice makes perfect, and by giving them a second guide to follow by themselves, it will help both the student and the teacher develop.

Whatever methods you choose, remember to stick to your initial business outlook. At the same time, remain flexible and allow situations to develop on their own - it will ultimately teach you the ins-and-outs of entrepreneurship. The ebb and flow of owning a successful business can be trying at times, so keep in mind the reasons you started a business in the first place.

© High Speed Ventures 2011