Best Times For A Telephone Sales Call

To make your sales calls work in your favor, plan to dial the phone at the following times to get optimum results.

The telephone remains a key mode of communication in the business world. Despite the advent of email, Web sites, and faxes, a majority of global business and commerce is facilitated by telephone contact.

If you make a number of sales calls throughout the business day, you should plan to get in touch with office personnel at certain times while avoiding others. Organize your contact schedule so that you can get in touch with your target market on the following days and times:

1. Aim for the middle of the week. Tuesday, Wednesday, and Thursday are better than Monday or Friday. Most office staff members are busy getting started at the beginning of the week and finishing up at the end. They can't fully appreciate or respond to your attempts to conduct new business or place new orders at those times when they may be distracted by more pressing in-house issues. Avoid these strategic days so that you will not be considered a must-avoid nuisance.



2. Tuesday is especially effective. By mid-week, Wednesday is often called "hump day" in the business world suggestive of the time that projects and demands begin to peak. You don't want to add to someone's hectic schedule. Thursday occasionally offers a lull before the mad rush of Friday, but in some offices, Thursday simply represents a continuation of the week's building pressures. Tuesday provides a comfortable inroad for some contacts, since the week has just started and there may be a window of opportunity for sharing new ideas or products.

3. Plan your call for mid-morning. Don't call first thing, when people can be getting organized or may feel rushed or stressed. By mid-morning, the day is falling into a routine hopefully, and your call may provide a welcome reprieve from the work day's usual schedule of tasks. Keep it short, no longer than five minutes if possible, and remain polite even if the person on the other end of the line sounds curt.

4. Or call right after lunch. Following the midday break and perhaps a tasty meal, many office personnel are just settling back into their offices and organizing the afternoon's work. A phone call at 1:30 p.m. or so is often timely since the recipient may not yet be heavily invested in the remaining tasks for that day. But if the person is busy, ask for the best time to return the call, and follow up as prompted.

5. A third option is to try the middle of the afternoon. Less popular than the earlier options, this one works when an office employee needs a short break from an intense task or is perhaps feeling sluggish. Your call may come at a time when diverted attention will help the person re-focus on the task at hand after hanging up. Your call also may provide a refreshing outlet from the routine schedule.

Don't let your sales calls happen accidentally. Plan them carefully to maximize your results. Always thank the recipient for taking time to talk with you, and remain pleasant. Even if this deal doesn't go through, the next one might when you sow a legacy of good will.

© High Speed Ventures 2011