About Valentine Flower Displays

By Michelle LaRowe

  • Overview

    It is no surprise that Valentine's Day is the number one holiday for florists. In fact, Valentine's Day floral purchases rack up more than 40 percent of annual sales for floral retailers. In 2008 alone, 214 million roses were available for sale on Valentine's Day (see Resources). Restaurants, stores and individuals create floral displays to celebrate February 14th. Having an eye-catching Valentine's Day flower display can help boost sales for retailers and create a romantic environment for those who wish to enjoy Valentine's Day.
  • Types

    Valentine's Day flower displays can come in many varieties. While fresh flowers are most often used for gift giving, silk flowers and even paper flowers can be found in Valentine's Day flower displays. Valentine's Day flower displays can be created in individual vases or bouquets, or can be a compilation of several floral arrangements placed together to create a larger display. Individual displays can be used as table centerpieces and larger displays can be placed in the windows of shops and stores, or in businesses as decorations. Floral displays are also used by floral retailers. These displays show off the types of flowers or arrangements a floral retailer may carry.
  • Flowers Used in Valentine's Day Displays and Their Meanings

    While red roses are the most popular flowers used to create Valentine's Day floral displays, other red flowers, such as carnations and tulips, are also used. Red flowers are most frequently used because they symbolize love. Colored roses in pink, white and yellow are also popular in floral displays, especially in those given as gifts. When a gift giver doesn't want to imply love with their flowers, they may choose to give pink flowers to imply that they have interest in pursuing more than friendship, white flowers to imply a gift of peace and yellow flowers to convey friendship or happiness.


  • Where to Purchase Valentine's Day Displays

    While florists are the most common place to purchase fresh Valentine's Day floral arrangements, they can also be purchased in grocery stores or warehouse stores like BJ's and Costco. Fresh displays can also be purchased online or by phone and delivered to their intended recipient directly. Call1-800-Flowers or visit 1800flowers.com to view or purchase Valentine's Day floral arrangements for delivery. Silk arrangements can be purchased at craft stores, craft fairs or on etsy.com.
  • History

    Even before the official establishment of Valentine's Day, flowers were given as a token of love. Valentine's Day has its roots in the Roman holiday Lupercalia which was a fertility celebration held on February 15. Roman Gods Venus and Bacchus made the association between flowers and love based on their beauty and fragrance. In the days of King Solomon, roses were also associated with romance and love (see Resources). Since then, floral displays have been used to communicate the significance of Valentine's Day, which, at its heart, is a celebration of the two.
  • Considerations

    When purchasing or creating Valentine's Day floral displays it's important that the freshness of the flowers is preserved. Florists keep their floral displays in coolers because flowers will last longer in cooler temperatures. Displaying floral displays in cool locations and out of direct sunlight can help to preserve the freshness of your display. For Valentine's Day floral displays that come boxed or not in water, cut the stems of the flowers while holding them under running water. This will prevent air from entering the stems of the flowers. Next, place the flowers in warm water mixed with a floral preservative packet, available where fresh flowers are sold. If you want your Valentine's Day floral arrangement to never die, consider purchasing one made of silk flowers.
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