The main reason is that they don't go and get properly measured, and I guess I am at fault too, because before I started working here, I never got measured. Also, it's because they may think their bust has gotten little bit bigger or smaller, when it could just be the band size that has changed. Maybe their back got wider or narrower. Someone who has worn a 34 B for years might get a little bit bigger and buy 34 C when they actually need a 36 B. Unless you get properly fitted, you're not going to be wearing the correct bra size. The do-it-yourself fit guide is very, very simple. It has 2 or 3 steps that you can do it at home, or you can just go and get professionally fitted at a major department store. We occasionally have fitting events posted on our website. I would take the advantage of that, because it makes a big, big difference in how you look. Ladies who do this, whether it's a courtesy fit in a department store or at an event, do it all day long and feel perfectly comfortable. You don't need to feel embarrassed or modest, because they see many women a day.
