The WWF History

The history of WWF; the downfall, and eventual rise back of the WWF.

During the 1980's wrestling had become extremely popular. At the head of the wrestling industry was the World Wrestling Federation, and their champion Hulk Hogan. They had competition from companies such as the NWA, WCCW, AWA, and the USWA. None of them could come close to the national attention the WWF had gained, though.

But during the early 90's, things changed. Ted Turner bought out the NWA and formed WCW or World Championship Wrestling. This new organization quickly started to gain respect from wrestling fans because the WWF's programming quality had deteriorated without competition. And in 1994, WCW acquired wrestling's biggest name, Hulk Hogan. Their ratings began to go higher than the WWF's, and they were selling more merchandise. WCW had taken over, and the WWF was left to pick up the pieces.

And how did they do that? With "Stone Cold" Steve Austin. Wrestling had always been conducted in a certain way. The good guy fought the bad guy, plain and simple. But things started to change. The fans were cheering for the bad guy, Steve Austin, when they were supposed to be booing him. The WWF quickly capitalized on this by changed their style. No longer did superhero type good guys defeat evil villain gad guys. Now the tough guys who didn't care what the fans thought became popular. The established good guys were now acting arrogant and cocky.

With the help of owner Vince McMahon, the WWF started marketing wrestling differently. It wasn't being geared toward kids, but now to a more mature audience. Merchandising sales went up, attendance to shows went up, even the rating went up. By 1998, the World Wrestling Federation was undoubtedly back on top. They've stayed there ever since, and show no signs of coming down.

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